This is Store Sidekicks, a new end-of-the-week feature where we profile the fuzzy wuzzy creatures that inhabit shops across the city. If you'd like to nominate your favorite store animal, drop us a line at
Swatches the super-friendly Boston Terrier is an enthusiastic greeter at the Project Runway-featured Mood Fabrics on 37th. Boston Terriers are known for being intelligent and loving the company of humans, and Swatches’ super puppy brain has keyed him into the prime people-meeting areas of the store. Most days he can be found by the front of the store near the cash registers or the store entrance, wherever there are more customers talking about how cute he is. Swatches prefers back rubs to tummy rubs, and he likes to eat chewing gum, which is hilarious.